Marketing and Communications Internship with the Center of Excellence in Weather and Climate Analytics March 2025 - May 2026Our work speaks for itself.
I’ve been recognized as the Webmaster among other things at this employment. I am honored to have been able to work on the WeatherAnalytics.com domain as I began my employment at the center. Benchmarking with one of my favorite coworkers made starting out genuinely enjoyable.
Although I ended up taking over Web updates and development, the help with benchmarking and a 2nd opinion is and always will be valuable.
How can supporting pages on the site exist if there's no home for it to link to?
I’ve come to feel that work starts with Analytics, then Benchmarking, Defining Identity, Establishing a strong landing, Clear Navigation, … and while this may seem like a lot as it is, the real work on web development begins after there is a clear strong landing page.
We started with analyzing and determining a common criteria to scale our site against.
We scaled our Center against 7 other NYSTAR designated Centers using that Criteria. We had 5 goals:
🔍 Identify Best Practices Learn what peer institutions do well
🧭 Align Strategy Inform decisions and prioritize investments
📈 Improve Continuously - Use data to guide iterative updates
⚠️ Spot Gaps Uncover weaknesses and areas for growth
🌟 Stand Out Enhance competitiveness and public perception
We Gave Suggestions:
I started to plan it.
Together we went step by step to decide on which suggestions we would implement beginning with our homepage.
We worked with Eileen Snoover, LinkedIn Consultant & built a new look!
I used presentations at weekly meetings to compare changes and identify impacts. Additionally, I coordinated with our Director to set up a Gant Chart to outline the development plan
Our banner can now be seen across all our WeatherAnalytics pages, our LinkedIn Profile, and Youtube!
Our homepage was eventually launched. Developing the site further to match or beat competitors came naturally. Ensuring uniformity may be tedious - but hard work pays off and in the end, I’d say it's definitely worth it.
Conclusion